The economy is bad... what is the first thing companies cut back on?

MARKETING.

This is the twenty-first century, wake up and smell the coffee- there is no room for that old thinking anymore. You snooze, you lose, in today's world. If that is the attitude you are bringing to your company, you might as well lock the doors and empty the accounts now.

Despite what the guy in the cubicle next to you says, marketing is not just about moving product. Marketing is about your identity. Since when did you let the economy determine your identity? Now is not the time to give up, protect your identity.

Because your identity is what we make it. And we make it affordable.